When I started with the online marketing business just over three years ago I found that I had some initial success. Then after a few months I found that I was struggling to make any progress. At first I thought it was me, I tried some different ideas and struggled on. Later in the year things picked up and I forgot about my personal 'downturn'. The next year the same thing happened. It struck me that like most business there are seasonal variations. No one ever tells you this and in a true global market I thought that this was an odd thing. Eventually I came to the conclusion that (and this is just my observation) on the whole the biggest subscribers to online marketing are based in the northern hemisphere, hence the summer months seem to be quieter than the winter, why is this?
The economic downturn is probably a 'double edged sword'. On the one hand more people than ever are looking to supplement their incomes, which is good for the majority of us who run our systems responsibly and with integrity. This can be bad though for the vulnerable who may believe the hype of some sites promising the get rich route. We have to help educate our prospects on being sensible and using heads rather than hearts.
So to answer the question.... is now a good time for you? YES, the next few months could be the best that we'll see for while. By working as teams we can succeed. Don't be complacent, continual improvement is key. I for one are looking forward to a great success in 2009.
Friday, 27 February 2009
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